Most Influential 40: Camilla Russo

Former Bloomberg journalist Camilla Russo identified a niche market, decentralized finance (DeFi) that wasn’t receiving nearly enough attention for the weight it was pulling, and executed. Her media empire, “The Defiant,” began as a daily newsletter giving a rundown of major DeFi news has grown to encompass a team of writers and reporters, a voicy opinion section and some of the best produced video content about crypto. It’s also expanded from a team of one to 17 people globally, from Tasmania to San Francisco. Taking a cue from her former employer, The Defiant has unveiled its “Defiant Terminal,” a data aggregator built for degens and institutions alike.

This post is part of CoinDesk’s “Most Influential 2021″ series.

How do you make sense of the year’s biggest trends in crypto?

Communities were crypto’s main asset in 2021. The stars of the year, NFTs, are about digital ownership, but they’re also (and sometimes primarily) an access pass to a specific community. DAOs are becoming powerful ways to organize capital and people. The Metaverse is about finding a better way to interact online with others. Crypto Twitter organized to become a political force. We are just learning how powerful cryptocurrencies and smart contracts can rally people globally, and empower them to reach bigger and bigger goals.

How is crypto going to change the world by 2030?

Crypto is spurring a paradigm shift, where we’ll emerge from the current user-centric society, into an owner-centric society. Individuals all over the world will become users and owners of not only the applications they use, but also of the base layers on which they are built. Ownership means we’ll have greater control over our information and assets, the ability to benefit from the growth of the products we use online, and the right to participate in how those applications are run.

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